Event Detail

  • From:Apr 21, 2022, 3:30 AM
  • To:Apr 22, 2022, 11:30 AM
  • Venue:VIRTUAL


No Seat Available

₹8,000Credit Points24000
Co-create Market Launch Plan - First Time Right

Half the success depends primarily on the right target audience, correct positioning and apt pricing. Get it right with inputs from the experts.

This two days workshop helps founders complete their Go-to-Market (GTM) strategy development with the mentors having experience that matters. Experienced mentors guide you with practical insights and tips for effective and frugal ways of conceptualization of custom GTM strategy for each participating venture. 


Program runs in workshop format through 9 am to 5 pm on 21st and 22nd April 2022. The engagement is hybrid - virtual and offline  as it suits the founders. The program is practical oriented  without theoretical Gyan. You should be able to create your GTM by the end of the workshop.

Who should Join?

The focus is on sector agnostic ventures, using IT as a strategic core for their business model. Venture are expected to be in early launch stage or have already launched. Founders are expected to possess some work-experience. Up to 2 founders can join the program for each venture. 


Invitation Price for the Program is Rs 8,000 (+ GST)

Dates and Venue

The program is scheduled on 21st and 22nd April 2022, 9 am to 5 pm, both days. The venue will be intimated to the selected participants, upon their confirmation in the program.

Program Outline

  • Situational analysis
  • Identification of target audience
  • Identification of who you want to compete with 
  • Elicitation of USP
  • Product Positioning 
  • Price discovery
  • Creation of business model
  • Sales planning
  • Frugal promotion techniques 
  • Identification and tracking key metrics
  • Cash Flow management
  • Identification of sources of funding options
  • Refine business model and arrive at price discovery
  • Preparation of Investor Pitch Deck

For any queries, clarification please send an email to info@thestartupboard.com