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By Gautam Manral

Top 5 Ways to Find Investors for Startups in India

The number of startups registered by the country's central government under the Startup India initiative will exceed 14000 by 2020. In comparison to the previous year, this was a huge gain. Hence, as the startups are scaling new magnitude, the challenges are likely to be bigger and global too.

There are numerous factors that will help your startup idea to become a successful business, you've always desired. You'll need a fantastic idea that has uniqueness in your industry, either through technology prowess, business model or operating efficiency. Gigantic solutions have put age-old industries on their heads in the last few decades.

The Startup is built on the foundation of the people who are investing time, money and resources to process the success of the startup.

Here we are going to discuss the ideas and the possible solutions to find startup investors in India. But first check what does it mean by an investor in a startup.

What is a Startup Investor?

Startup investors are essentially buying shares in the company. They are putting money up in exchange for equity, which includes a stake in the company and rights to future revenues. Key difference from other investors is the ability of investors in startups to take higher risk by investing in very risky businesses. 

Where and how to find investors to start a Business or Startup?

If you're starting a startup, you'll want to learn how to find investors online. This is the process of obtaining funding for a new venture. There are several ways to do so, but the first step is to prepare your pitch. This presentation will be your first opportunity to get the attention of potential investors. The most important thing to remember is that the more knowledgeable you are about the industry, the more likely it is that someone will invest in your business.

Let's check out how we could find and approach investors

  1. Register and Create a Portfolio on AngelList

AngelList is one the best starter platforms for initializing the startup helps startups, assisting them in connecting with both investors and People who can lead them in future. The first step is to Create your portfolio on Angelist with all necessary details. .

The syndicate is one of AngelList's latest features. A syndicate allows investors (leads) to invite other professional investors (financiers) to participate in their transactions. Funders pay the lead carry in exchange. Essentially, the syndicate feature allows individuals to act like venture capital funds, but without the management fees.

AngelList administrators, in collaboration with analysts from some of the world's top venture capital firms, review syndicated startups and feature the most interesting ones to investors.

There are other angel investor platforms in India. One such is The Startup Board.

  1. Introduce Your Startup Idea with Perfect Startup Pitch

The 2nd most important way is Creating your Startup Pitch to showcase the ideas behind it.

What is Startup pitch?

Startup Pitching is a chance to introduce your business idea in a short period of time – from a few seconds to a few minutes. You can use a presentation to supplement your speech or simply deliver it orally. A pitch's main goal is to gain new customers, investors, or stakeholders to support your company.

How to Write a Perfect Startup Pitch?

To approach an investor, you must prepare a strong pitch that highlights the best aspects of your startup and its outcomes. You must balance such factors in writing in order to instruct Investors to make the best decisions possible in accordance with your expectations.

  1. Give a Strong Overview:

In order to start a conversation that leads to the outcome you must give a string and clear overview about your startup.
Give more attention to the following things.

  • Who are you?

  • What does your company do and its overview?

  • What are the advance ideas you want to implement and its final result in short.

  1. Convey your Vision:

Introduce your effective vision in a concise way. In that you should Include, your future vision, areas you make improvement and the future projections. Conveying the vision helps you attract those investors who share your vision and have trust in your ability to execute it.

  1. Explain the Problem:

What factors are compelling you to make this startup a problem solver? Define the actual problems that your company wishes to overcome in the future.

  1. Give a Clear Solution:

After you've defined the problems that your target audience is facing, it's time to propose a solution. This is the section where you will elaborate on your startup concept and how it will affect your target audience.

  1. Market Analysis:

Investors may be interested in your startup, but they will eventually wonder:Is there anyone else doing the same thing? Your Points are making more clear and bold solutions.

  • What differentiates you?

  • What innovative ideas will you present?

  • and why are you unique?

  1. Talk about investment:

    The most important component of any startup pitch is the financial plan. To demonstrate to the investor that you know what you're doing, you must provide them with more than just storytelling.

    Cover following points

  • How much money do you need to invest?

  • What exactly do you require the funds for? (Equipment, marketing, employee training, etc.)

  • Expenses in the first year of investment expected return

    Excited to know more about how to write a perfect Pitch deck read this guide.

  1. Explain Why They Should Invest in Your Startup

Defining both the problem and the solution can help the investor think about and act on the final decision. As a result, you'll need to explain why they should invest in your startup.

You must focus solely on answering the following questions.

  • Why did you start and what do you intend to attain?

  • What sets you apart from the competition?

  • What issues are you hoping to solve with your new venture?

  • Is it really worth it to have an impact on people's lives or to benefit investors after they invest in your startup?

This question will help in making smart decisions as well as getting better what you could tell your investor to try and convince them to invest in your business.

  1. Improve the Networking Skills to Reach Out Potential Investors

No matter what field you work in, networking is the fuel that propels success. It is not only beneficial for learning directly from people you meet, but the benefits of association and growing your own authority are equally powerful. In a startup journey all you need to make a new connection with people who help you to grow your business. 

Let's check how Networking can help you

Achieving New Clients and Referrals

If you're successful at making new connections while networking, it's likely that your referrals will grow organically, increasing your startup's chances of success.

Opportunities for Partnership

The partnerships you form at the beginning of your startup may help give your company the competitive edge it needs to match or surpass its competitors.

Find Mentors and Guidance

Mentors are industry leaders, which means you may have access to more networking opportunities as an outcome of this connection.

You have more leverage with investors if you have a strong network.

Keep in mind that one of the most common reasons for a startup to fail is inadequate funding. If you can secure investors early in the life of your startup, there is a better chance that your company will succeed.

  1. Make Use of Technology and Tool to Find Investors Online

When it comes to attracting investors, the use of technology and tools can help entrepreneurs find the right ones. While some tools are tailored to investors, others are not.
For instance, Product Hunt is an online database where startups can post a brief profile and receive feedback from potential investors. These tools are a great way to get your company out in front of potential investors, who will be happy to invest in your startup.

The use of technology and tool to find investors can also help you to identify potential investments.

For investors, Crunchbase is an online database of startups and entrepreneurs. People in the startup community use Crunchbase to track new and existing companies. The use of these tools is an essential part of the process of building a successful startup.

As a result, the startup journey is hard but not impossible. If you have the right things in hand, finding the right investor should be easy for any startup if they follow the above guidelines more creatively.

You can get more help by joining The Startup Board, which will make your startup journey easier.