Shyam Sunder Lal

Marketing Leader, currently VP at Rupa & Co

SS Lal has been conferred with Power Brands Hall of Fame – Emerging Marketing & Communication Leader of the Year 2011 by Planman Media and facilitated at LONDON by Lord Meghnad Desai.

Out of 31 yrs of exp. Sales & Mkt with Multinational Co. & Reputed Indian Co. currently as V.P – Corporate Planning & Strategic Management . His Academics are B.Sc, M.B.A (Mkt ) LL.B & Senior Management Programme from IIM Calcutta.

He has launched from Scratch Brands Like –Fountain Pepsi, Sterling Time Share, Surya Edible Oil, Fortune Edible oil, all became largest brand of the industry in 3 yrs time.

Sales - Planning and implementation of sales & marketing activities, development of Distribution Channel , Retail , Institutional ,Industrial, Primary & Secondary Sales Control, Commodity Trading ,after sales service Management, Managed multiple channels of distribution and with  team of sales and service officers in B2B & B2C of 600 work force.

Marketing – Brand Promotion, Successful  Launch of Brand , Repositioning , PR, ATL & BTL Budget Utilization, Event Participation & Award Conferment on National & International Scale , International Trade Mark Registration.

Operation Management – Procurement , Sales Indenting , Stock Movement on Road , Rail,& Barge (Water) ,  Infrastructure development of  the largest Brand of  Category in the Country-

Strategic Planning – Managing Business Operations & ensure Profitability & Sales Growth on PAN India –,-Formulating & Implementing Strategy for Systems , Operations, Administration,  & Organizational Development.  Besides Organic Growth Explored for Inorganic Growth Like Brand Licensing, JV , Acquisitions. Identified , Shortlisted , Due Diligence , Valuation of Co. Industry Analysis ,Represented In several  Deal Disc