The program is based on the assumption that one-off guidance does not work for the business. Continuous mentoring is needed as required in business situations, just like big organizations need guidance on strategic issues from their board from time to time.

Initial 16 weeks will help founders and mentor to connect and understand better. During this period, a perspective will be built about the business in the minds of mentors and founders will know who to connect with, for specific help. Also, each venture will be ready with a strategic plan at the end of this period, with the help of brainstorming that happens during the sessions. After completion of in-person program, virtual mentoring will still be available, to help co-solve your venture strategic issues through know-how or mentor connections.

 The sessions will delve upon real business life situations, with examples of the participating ventures, so direct co-relation can be anticipated.

Each week, one functional area will be the theme of the day and relevant mentors will be brought for the sessions during the day. Each mentor will have some idea of the participating venture, so in most cases examples can be taken from them.

 Key themes are

Prior to each meeting day, venture founders will be asked for top 3 challenges relating to the theme and mentoring sessions will discuss major challenges faced by all and clues to solve other strategic challenges.

Founders can expect a steep learning curve by plunging into deep dive conversation with senior industry professionals as mentors. Some of the formats will be

  • Answering the most basic questions what, how, why questions that most entrepreneurs have. For example, how to hire senior professionals? How to retain them? How to market effectively without spending a fortune? Should we be product specific company or a generic company?
  • Case examples with what has worked in other organizations and which other organizations could not succeed? And Why? What situation and background is needed to make certain things work?
  • Blank and filled Templates as the basis for preparation of functional plans
  • Indicators for performance review of effective execution of functional plans and what such indicators mean and why they are important
  • Video films (Through YouTube or other downloaded) to send the message across
  • Any other

Many. All the benefits can’t even be enumerated here. However, we promise you two direct benefits for sure.

  1. You will be able to get your strategic business plan ready along with sub functional plans (e.g. marketing, HR, finance etc.) at the end of this program. This plan is validated by the senior industry professionals who have not less than 10 years of industry experience and have been renowned in their field. Virtual mentoring will continue after the program, especially when you are executing the plans, faces with strategic challenges and have mentors to get guidance from.
  1. Long term hand-holding by mentors
  2. Connections of the mentors to your advantage

 You will also be able to source support services from our partner organization

Mentors would come during the program and can share their contact information. Start-up founders can network and get to the mentors directly, to take an opinion. This program is a great platform, for networking with over 30 senior industry professionals, given that these professionals also know you during the program.

There are going to be over 30 mentors in the program. This list will increase based on needs we find of the specific participating venture.

Suryanayanan A |  Rahul Narvekar |  Ashish Jain | Vivek Agarwal

Yogesh Andley |  Pankaj Agrawal |  Vinod Sood | Sameer Guglani

Komal Sharma |  Priyank Garg |  Amit Agrawal | Prasoon Gupta

Sanjeev Singhal |  Nikhil Kumar |  Sunil Goyal | Jackie Lam

Filtering for selection is being done to find a homogenous group, whose requirements are not too dissimilar. We are looking for start-ups fulfilling all the three conditions, to be a great fit

  1. Founders who have founded and registered their companies (Pvt Ltd, or LLP or Proprietorship) with Registrar of Companies (RoC)
  2. Are at least two founders in the venture – it is expected any two founders to be present during the program sessions
  3. Founders who have invested money either own, family / friends or angels

No. Filtration process will help us select only one company from the specific sub-domain. There can be more than one from say Travel, but both must be doing something different. This will help free flow of ideation during brainstorming sessions.

We have maximum limit of 20 start-ups ventures in the program. Therefore, not all will get selected. Selection process has three steps

  1. Participating venture founders fill up the form (Apply)
  2.  Selection panel interacts with the shortlisted ventures
  3. Selected ventures pay the program fees and join

Focus of the selection panel will be on

  • Founders – domain knowledge, passion, smartness, integrity, sincerity, ability to execute
  • Venture Idea – Future potential, market size, timing, technological or business innovation
  • Scalability – Idea to scale up, entry barrier
  •  Funding – Fundable

This accelerator program is not meant to make money and would be executed on the self-sustainable basis. Once the application process is complete, costs of the program would be known and distributed across number of participants that join the program. This will be known in the second stage of the selection process.

There are many programs that work on investing in the start-up and in-lieu take equity of the venture. We believe here the focus is more on the financial KPIs (key performance indicators) in a rush to scale up and provide returns for the investors on exit. We believe business takes a back-seat in many such situations. In some situations, equity given is also at very low valuation. Hence, we neither invests nor want to take equity from ventures in this program, and endeavor to increase the business potential and thus valuation for higher investment at the program completion stage.

Location for weekly meeting is 

91Springboard co-working space, 

C-2, Sector 1, NOIDA

This is 16 weeks program, commencing on 2nd December 2017 and completing on 17th March 2018, every Saturday. In case of any day falling on a holiday, or happens to be a holiday, we will try to arrange that week engagement some other day in the week following.

Application Submission till
7th Nov 2017 IST (Click here to apply)
Shortlisted ventures intimated by
14th Nov 2017
Interaction with the ventures completed by
21st Nov 2017
Program Starts
2nd Dec 2017
Program Finishes
17th Mar 2018



An entity (Private Limited Company or Registered Partnership Firm or Limited Liability Partnership) shall be considered a “Startup” –

a) Upto 5 years from the date of its incorporation/ registration, and

b) If its turnover for any of the financial years has not exceeded INR 25 crore, and

c) It is working towards innovation, development, deployment or commercialization of new products, processes or services driven by technology or intellectual property.

The entity should not have been formed by splitting up or reconstruction of a business already in existence.

A proprietorship or a public limited company is not eligible as startup. A one person company, being a private limited company is entitled to be recognized as a 'startup'.

For additional information, refer notification G.S.R. 180(E) dated February 17, 2016.

For availing various benefits (except tax and IPR related benefits i.e. action points #4, #9, #10 and #11 of the Startup India Action Plan), an entity would be required to be recognized as a Startup by applying on Startup India Mobile App/ Portal.

In order to obtain tax and IPR related benefits, a Startup shall be required to be certified as an eligible business from the Inter-Ministerial Board of Certification.

An entity would cease to be a 'startup' upon expiry of:

a) 5 years from the date of its incorporation/ registration, OR

b) If its turnover for any of the financial years has exceeded INR 25 crore; OR

Startups would be required to intimate DIPP of any such cases within a period of 21 days.

Yes, an existing entity that meets the criteria as indicated in response to Question 1 can visit the Startup India Portal and Mobile App and get itself recognized for various benefits. The tax benefits proposed under the Finance Bill 2016 will be available from 01-04-2016.

The process of registration in such cases shall be real time and the certificate of recognition would be issued immediately upon successful submission of the application.

There are two options available in such cases.

a) Option 1: An entity can register itself through MCA or Registrar of Firms using the existing processes and subsequently register itself on the Startup India portal and mobile app as a “Startup” to avail the benefits.

b) Option 2: An entity can register itself through the Startup India portal and mobile app using a seamless process. This facility would be made available in the second phase of the Startup India portal and mobile app launch.

One of the following documents is required to be uploaded along with the application for registration as a Startup on Startup India portal and mobile app:

a) recommendation (with regard to innovative nature of business), in a format specified by Department of Industrial Policy and Promotion, from any Incubator established in a post-graduate college in India; or

b) letter of support by any Incubator which is funded (in relation to the project) from Government of India or any State Government as part of any specified scheme to promote innovation; or

c) recommendation (with regard to innovative nature of business), in a format specified by Department of Industrial Policy and Promotion, from any Incubator recognized by Government of India; or

d) letter of funding of not less than 20 percent in equity by any Incubation Fund/ Angel Fund/ Private Equity Fund/ Accelerator/ Angel Network duly registered with Securities and Exchange Board of India that endorses innovative nature of the business. Department of Industrial Policy and Promotion may include any such fund in a negative list for such reasons as it may deem fit; or

e) letter of funding by Government of India or any State Government as part of any specified scheme to promote innovation; or

f) patent filed and published in the Journal by the India Patent Office in areas affiliated with the nature of business being promoted.

The list of incubators recognized for the purpose of (a), (b) and (c) are published on the Startup India portal for reference.

The list SEBI registered funds for the purpose of (d) is also available on the Startup India portal.

Yes. On successful registration, you would be able to download a system generated verifiable certificate of recognition.

Yes. In such cases, an entity can apply again to the same incubator that rejected the application, as well as any other incubator.

Yes. In such cases, option to opt for such benefits may be indicated at a later stage as well.

Once a user opts for availing the benefits, his/ her application would be evaluated by the Inter-Ministerial Board. Once certified by the Board, the benefits may be availed.

Yes. An entity without a PAN can be registered as a Startup. However, it is advised that a valid PAN of the entity is provided at the time of registration, as each entity is separately taxable person.

It is advised that only one mobile number of the authorized representative of the entity is provided at the time of registration. The portal and the mobile app would be sending an OTP on the mobile number provided for the user to complete authentication and registration process.

Yes. The prescribed formats for recommendation/ support/ endorsement letters are published on Startup India portal - Govt of India - Startup India Portal.

The Inter-Ministerial Board of Certification would consist of:

a) Joint Secretary, Department of Industrial Policy and Promotion;

b) Representative of Department of Science and Technology; and

c) Representative of Department of Bio-technology.

The Board shall review the supporting document(s) provided to ascertain if the entity qualifies as an eligible business for availing tax/ IPR benefits.

An application for a certificate from the inter-ministerial board shall be processed within a period of 10-25 working days.

No. One (1) of the six (6) prescribed supporting material is mandatory to make an application to the Inter-Ministerial Board.

Our providing know-how to startup -founders is basis our mentor network. It is the single crucial most factor. To identify quality mentors to keep consistency, depth of know-how and availability of rich blend of perspective, we apply following filters

  • Minimum 10 years of relevant functional experience or a successful / failed startup founder
  • Preference to experience in entrepreneurial mode or independent handling of SBU 
  • Working with an organization of repute or own entrepreneurial venture with credentials
  • Very good and persuasive communication skills
  • Ethical in behaviour and standing
  • Willingness to devote and ability to extract time needed for this program
  • More practical than theoretical in his/her approach
  • A team player