Event Detail

16-hours Market-Fit

As is widely known, most startups fail due to product-market misfit. How good would it be if it is validated it in real world scenario with real customers?

Spanning over two Saturdays, these 16 hours of intense brainstorming, product positioning, presentation, and talking to customers will help founders get the real and unbiased feedback on their product. On a best endevour, real mapped potential customers are arranged for a genuine feedback for the participating venture. It will also help them discover right price. This will become the base for their effective Go-To-Market strategy.

Format

Program runs through 9 am to 5 pm on two Saturdays. The engagement is hybrid - virtual and offline  as it suits and both formats will be as effective. 

Who should Join?

The focus is on sector agnostic ventures who are using IT as a strategic core of their business model. Venture are expected to be in product development or early launch stage. Founders are expected to possess some work-experience. Up to 2 founders can join the program for each venture.

Dates and Venue

The program is scheduled on 5th March and 12th March 2022, 9 am to 5 pm, both days.

Our facilities partner is IIIT Delhi Innovation and Incubation Center, 5th Floor, Seminar Block, IIIT Delhi, Okhla Industrial Area, Phase – III, New Delhi – 110020

09:00 - 10:00 Welcome and Participants Networking

10:00 - 11:30 Elevator Pitch, Voting and comments by other participants and speakers /mentors

11:30 - 12:00 Review program agenda and introduce speakers, community leaders

12:00 - 13:00 Group Mentoring Sessions

13:00 - 14:00 Request can be placed for mentor sessions

13:00 - 13:30 Lunch and Networking Break

13:30 - 14:30 Session on Sales pitch preparation, storytelling

14:30 - 16:30 Mock Product selling discussion with Mentors

16:30 - 17:00 Ask questions, gather and consolidate feedback, challenges observed and co-creation of solutions

Work on your GTM based on the feedback received during these sessions, till the next session on Saturday

Agenda - Second Saturday Session (12th March 2022)

09:00 - 09:30 Welcome and Reassemble, set the agenda

09:30 - 11:00 Participants presentation of their GTM strategy

11:00 - 13:00 Engage in 1-to-1 mentoring sessions based on your selected and available mentors / coaches 

13:00 - 13:30 Lunch and Networking Break

13:30 - 16:00 Talk to potential customers for your product, record conversation, taking notes

16:00 - 17:00 Debrief and feedback loop