HOW TO MAKE A SHARP AND FOCUSED ELEVATOR PITCH?
By S S Lal

An elevator pitch, elevator speech, or elevator statement is a short summary used to quickly and simply define a person, product/service, organization or event and its value proposition.

The name "Elevator Pitch" reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes. 

Steps to crafting an great elevator Pitch

1. Identify your goal
2. Explain what you do
3. Practice

For example, Imagine that you're creating an elevator pitch that describes what your company does. You plan to use it at networking events. You could say, "My company writes mobile device applications for other businesses." But that's not very memorable!

A better explanation would be, "My company develops mobile applications that businesses use to train their staff remotely. This results in a big increase in efficiency for an organization's managers."

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